To achieve the sun-kissed look you desire, it all depends on the texture of the bronzer you choose:
• A gel texture, which is almost imperceptible on the skin, offers the most subtle finish. It can be applied with your fingertips or using a synthetic-fiber kabuki brush.
• A creamy texture allows you to achieve a look that ranges from light to intense, while maintaining a natural finish. It can be applied in the same way as a gel bronzer.
• A powder texture, ranging from matte to shimmery depending on the formula, is ideal for contouring the face. It can be applied using a powder brush or a kabuki brush.
For a natural, healthy glow, focus the color on the temples, the tops of the cheekbones and the hairline. The idea is to add warmth where the sun's rays naturally fall on the face. A light touch along the bridge of the nose can also enhance the sun-kissed effect.
Apply small amounts at a time and blend thoroughly to give your skin a natural glow.
One last tip: don't forget to bring your make-up down slightly towards your neck and the top of your décolleté if they're visible, to avoid creating too stark a contrast with your face.