Phyto-Rouge Velvet 43 Rouge Ardent

Soft yet bold, Phyto-Rouge Velvet coats lips in intense matte colour as smooth and luminous as velvet, protecting them both immediately and day after day.

INSTANTLY: A LUMINOUS MATTE FINISH AND PHYSICAL PROTECTION

Phyto-Rouge Velvet offers a surprisingly comfortable and creamy texture that glides effortlessly over the lips. 

Its thin matte film blurs fine lines, conceals imperfections and subtly reflects light for flawlessly smooth and reshaped lips that look as if they have been gently powdered while remaining supple, soft and plump.

Ranging from nude to bright red, all the shades are highly pigmented and can be worn in total confidence thanks to their long-lasting, even coverage.

The lips are a particularly sensitive part of the face. They are vulnerable since they do not have the same protective hydrolipidic film as the rest of the skin.

The innovative formula of Phyto-Rouge Velvet creates a physical barrier on the lips with its texture becoming a protective cocoon that immediately prevents water loss and seals in moisture. Lips are instantly plump and more comfortable.

DAY AFTER DAY: LONG-LASTING COMFORT AND PHYSIOLOGICAL PROTECTION

To complete its instant lip care action, Phyto-Rouge Velvet offers long-term benefits.

After four weeks of application, the lipstick reinforces the natural cutaneous barrier.

Even when bare, the lips are protected from external aggressions. They are lastingly smoother and more supple.

Phyto-Rouge Velvet comes in a matte brushed gold-coloured case with black zebra stripes and has a faceted bullet for easy and precise application.

● For intense, well-defined lips: 

Use a Phyto-Lèvres Perfect pencil in the same colour as your lipstick, or go one shade darker for a more intense result. 

Define your Cupid’s bow by drawing a cross, then run the pencil along the corners of your lips to join up with the Cupid’s bow. 

Use a brush to blend the product in towards the center of the lips. 

Then apply the lipstick directly to the lips with the bullet.

● For subtle color, a bitten-lip effect or naturally defined lips: 

Gently tap the center of your lips with the bullet to apply a light wash of color, then purse your lips.