How to master the art of blow-drying
Blow-drying is an art. The art of smoothing, straightening or volumizing your hair while it dries. The art of a beautiful blow dry is incorporating professional techniques, for a long-lasting style visible for several days!
What are the benefits of blow-drying? Blow-drying controls frizz, adds volume and smooths or curls the hair. Discover the best blow-drying techniques for your hairstyling needs.
The art of a smooth blow-dry
Gently cleanse your hair
Once your hair has been cleansed with Revitalizing Smoothing Shampoo with Macadamia Oil and detangled with Restructuring Conditioner with Cotton Proteins, it's time to move on to the preparations for blow-drying, the most important step to achieve a smooth result.
High Performance Treatment
Apply The Cream 230 to wet or dry hair, a new-generation repairing cream with a heat-activated formula. At the heart of this new product is Complex 230 which forms an adhesive micro-gel that repairs the hair as soon as heat is applied. This shield, rich in precious plant oils of Camellia and Moringa as well as Cotton proteins also works to nourish and enhance the hair. The result: Hair is soft and silky, visibly stronger with a glossy finish.
Choose the right brush
Although conditioners are essential, the right hairstyling tools have a direct impact on the quality of blow-drying. A good hair-dryer and a high-quality brush are essential. For a smooth finish, choose The Brush. Dry your hair section by section, sliding the brush from the root to the tip below the hair-dryer.
Make shine
Once your hair is perfectly dry and styled the way you like it, warm a few drops of Precious Hair Care Oil in the palms of your hands and run it through your hair along the entire length: that's the secret to incomparable shine.
Set without stiffness
To keep your smooth blow-dry looking silky for longer, finish by applying The Invisible Hold Hairspray. Completely undetectable, it ensures flexible hold without any crunchiness. Its caring formula adds shine, softness and protects hair from frizz.
Smooth blow-dry
Straightening Shampoo with Moringa oil 200ml
Restructuring Conditioner
The Cream 230
The Brush
Precious Hair Care Oil Glossiness and Nutrition
The Invisible Hold Hairspray
The art of blow-drying for volume
Use a volumizing shampoo to give hair a boost
After cleansing and conditioning with Revitalizing Volumizing Shampoo with Camellia Oil and Restructuring Conditioner With Cotton Proteins, apply The Cream 230, the shield with heat-activated protective properties. This ultra-light invisible barrier protects and repairs hair throughout the blow-drying process.
Lift your hair from the roots during drying
To bring maximum volume to your hair, use the The Blow-Dry Brush N°1or the The Blow-Dry Brush N°2 - depending on the length of your hair - by lifting hair from the roots and drying each section first in one direction and then the other.
Add body to your hair
Add texture to your hair by spraying Volumizing Spray Texture & Density onto the lengths of your hair, from about 20 cm from your head. This conditioner instantly supports the hair right down to the root and creates an immediate and long-lasting "anti-flatness" effect. The vitamin-enriched formula of our Spray Volume strengthens the hair and keeps it feeling soft and supple.
Set volume in place
The key to a voluminous blow-dry that lasts all day long? The Invisible Hold Hairspray. Its undetectable formula effectively keeps styles in place without leaving hair stiff. Spray on the roots to maintain maximum volume and on the lengths to control frizz and add a touch of shine.
Blow-drying for volume
Revitalizing Volumizing Shampoo with Camellia oil
Restructuring Conditioner
The Cream 230
The Blow-Dry Brush N°1
The Blow-Dry Brush N°2
Volumizing Spray - Texture & Density
The Invisible Hold Hairspray
The art of voluminous waves
A new routine
For best results, prepare your hair before drying, starting with Revitalizing Smoothing Shampoo with Macadamia Oil and Restructuring Conditioner With Cotton Proteins, then carefully detangle your hair with and protect it with The Cream 230. To avoid damage, always dry your hair completely before using a curling iron or straightener.
For optimal results
Take a thicker section of hair, wrap around the iron and then remove promptly - that's the secret to an elegant wave.
The finishing touch
For long-lasting results, apply The Invisible Hold Hairspray to your lengths. This completely invisible product holds styles in place, controls frizz and adds subtle shine while preserving the hair’s natural suppleness.
Blow-drying for a voluminous wave
Revitalizing Smoothing Shampoo with Macadamia oil
Restructuring Conditioner with Cotton proteins
The Cream 230
