The Secrets to Makeup Minimalism


Romy Soleimani's expertise in natural makeup donned the faces of 30 models at the Ulla Johnson New York Fashion Week show this spring. We broke down the chic and minimal look she created, step-by-step, so that you can try it yourself for your next big event!


Romy Soleimani is a New York-based makeup artist, famously known for her fresh and glowing second skin makeup technique and expert use of color. Her celebrity clientele includes Alicia Keys, Cara Delevingne, Tracee Ellis Ross, Hailey Bieber, Amber Valletta, Shalom Harlow, Carolyn Murphy, Reese Witherspoon, Kiera Knightly and Lucy Boynton. She has contributed to publications including Vogue, Vanity Fair, Harper's Bazaar and Allure. Romy has collaborated with renowned photographers such as Dan Jackson, Cass Bird, Yelena Yemchuk and Lachlan Bailey. Soleimani has landed her major campaigns for brands including Ulla Johnson, who partnered with Sisley-Paris for her latest New York Fashion Week event.

1 - Hydrating Skincare

A key component of these famous looks is hydrated and healthy-looking skin, of course. It’s no surprise that a great skincare routine is the first step for a celebrity makeup artist - a properly treated base is essential for a smooth canvas and an effortless makeup application process. To achieve this coveted glow, Romy prepped the skin with our Floral Toning Lotion, which worked to gently cleanse and tighten pores as well as brighten the complexion. She followed this step with Hydra-Global Serum to deliver a boost of hydration and lock in moisture. Lastly, Romy applied a light layer of the Black Rose Skin Infusion Cream for a perfectly plump and radiant complexion.

2 - Radiant Base

Romy used Instant Éclat to prime, leaving a subtle glow and smooth base that is ready for makeup. This was followed by our Phyto-Teint Ultra Éclat foundation to achieve a natural, flawless-looking and radiant complexion. To brighten up the eye area and create that beautiful lifted look, she used Stylo Lumiere on the high points of the face. The skincare benefits infused in each of these products helped to enhance the overall radiance.

3 - Soft Shimmer

Staying true to the minimal, glowy look, Romy opted for a natural eye using only Ombre Éclat Liquide Eyeshadow to create a soft shimmer. Leaving lashes natural and the lash line bare, she drew attention to the eyes and made them pop by emphasizing the brows with Phyto Sourcils Design. This 3-in-1 tool easily allows one to tame hairs with the brush, define and shape with the pencil and highlight the brow bone with the highlighter pen.

4 - Slightly Flushed

To define the cheekbones and add a naturally beautiful coral flush, Romy used Phyto-Blush Twist in both N°5 Contour and N°3 Papaya. The blush used is a cream formula that turns to powder upon application, creating a soft pop of color – the perfect balance between a dewy and matte finish.

5 - Wine-Stained Lips

The goal for the lips was to ensure they were perfectly glossed with a soft pinch of color. Romy used Phyto Lip Twist to achieve this look while simultaneously providing deep hydration and softness. She chose from varying shades of nude, pink and red to best match the skintone of each model.

6 - Finishing Touches

To finish this look, Romy applied a "glow from within" highlight - it's an essential to achieve the minimalist look. You don't always need highlighter or glitter to glow. Get creative! Romy exemplifies this by using our Eye Contour Mask on the high points of the face to give the skin a soft highlight and dewy finish while delivering soothing skincare benefits. She lightly sprayed the face with our refreshing and hydrating Floral Mist, perfectly setting all the products and completing the "your skin, but better" look.

SHOP THE LOOK