How to master the art of blow-drying
Blow-drying is an art. The art of smoothing, straightening or volumizing your hair while it dries. The art of a beautiful blow dry is incorporating professional techniques, for a long-lasting style visible for several days!
What are the benefits of blow-drying? Blow-drying controls frizz, adds volume and smooths or curls the hair. Discover the best blow-drying techniques for your hairstyling needs.
The art of a smooth blow-dry
Gently cleanse your hair
Once your hair has been cleansed with Revitalizing Smoothing Shampoo with Macadamia Oil and detangled with Restructuring Conditioner with Cotton Proteins, it's time to move on to the preparations for blow-drying, the most important step to achieve a smooth result.
High Performance Treatment
Apply The Cream 230 to wet or dry hair, a new-generation repairing cream with a heat-activated formula. At the heart of this new product is Complex 230 which forms an adhesive micro-gel that repairs the hair as soon as heat is applied. This shield, rich in precious plant oils of Camellia and Moringa as well as Cotton proteins also works to nourish and enhance the hair. The result: Hair is soft and silky, visibly stronger with a glossy finish.
Choose the right brush
Although conditioners are essential, the right hairstyling tools have a direct impact on the quality of blow-drying. A good hair-dryer and a high-quality brush are essential. For a smooth finish, choose The Brush. Dry your hair section by section, sliding the brush from the root to the tip below the hair-dryer.
Make shine
Once your hair is perfectly dry and styled the way you like it, warm a few drops of Precious Hair Care Oil in the palms of your hands and run it through your hair along the entire length: that's the secret to incomparable shine.
Smooth blow-dry
The art of blow-drying for volume
Use a volumizing shampoo to give hair a boost
After cleansing and conditioning with Revitalizing Volumizing Shampoo with Camellia Oil and Restructuring Conditioner With Cotton Proteins, apply The Cream 230, the shield with heat-activated protective properties. This ultra-light invisible barrier protects and repairs hair throughout the blow-drying process.
Lift your hair from the roots during drying
To create maximum volume, use The Blow-Dry Brush N°1 or The Blow-Dry Brush N°2, depending on the length of your hair. Lift your hair from the roots and dry each section, first in one direction and then the other.
The final step
The last stage in your haircare routine: Apply our Volumizing Spray onto the entire length of your hair, from about 8 inches from your head. This hairstyling spray instantly supports the hair right down to the root and creates an immediate and long-lasting "volumizing" effect. The vitamin-enriched formula strengthens the hair, adds density and keeps it feeling soft.
Blow-drying for volume
The art of voluminous waves
A new routine
For best results, prepare your hair before drying, starting with Revitalizing Smoothing Shampoo with Macadamia Oil and Restructuring Conditioner With Cotton Proteins, then carefully detangle your hair with and protect it with The Cream 230. To avoid damage, always dry your hair completely before using a curling iron or straightener.
For optimal results
Take a thicker section of hair, wrap around the iron and then remove promptly - that's the secret to an elegant wave.
